December 28, 2008

After ICAI its ICSI's Turn to Unveil Their Logos

It seems that the Premier Accounting Institutes of India are fast recognising the strength of making brand value. Not many days before it was ICAI who unveiled its logo to be used by its members. Now, The Institute of Company Secretaries of India (ICSI) has released its new logo. The institute has in fact released two logos, one reads 'CS' to be used for its members and the other one which reads 'ISCI' is the logo of the institute. Also the institute has decided that the letters 'CS' are to be used by its members as a prefix to their names.
ICSI's Concept behind the logos-
'CS'- A compact unit in itself, with the central arrow of growth and excellence , it represents stability and integrity , which are hallmark of the profession.
Set in a sober deep blue colour , it represents a very confident and upright professional.
'ICSI'- The new logo of ICSI is a strong , bold and cohesive wordmark , where four different elements(alphabets) come together to create a complete picture. The logo set in deep blue colour represents a multifaceted professional with a high degree of integrity and stability . "Connecting for a collective growth " is the core of the logo , visually depicted in the upward arrow formed by the letters "C" and "S" . The simple and elegant masthead with bold fonts lend it an air of authority and stability. The holistic perception of the identity reflects soft edges with a sharp interior.

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